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Art Direction. Photoshoot, Campaign

Location

Syndey + Melbourne

The Backed by Real campaign has worked towards raising awareness of Dexus’ real asset expertise and funds management capabilities.
The photography conveyed a clear and strong sense of solidity that is at the core of Backed by Real.

The focus was to capture the architecture... bricks, mortar, glass and steel. The distinctive graphic angles created a unique approach that stands out against other brands in the category. 
Nike Ravenhall VIC

Nike Warehouse, Ravenhall, VIC

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Royal North Shore Hospital NSW

The Lofts, University of Melbourne VIC

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